CASE STUDIES: BEAUTY

Neutrogena

Our production team had a lot of fun putting together this Instagram video to promote Neutrogena’s Rapid Wrinkle Repair Retinol Oil.

 

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Confession: I haven’t always had the best skincare habits. #ad When I turned 40 last year, I decided it was time to take better care of myself: work out, eat well, and get serious about skincare. One of the products that has made the biggest difference in my skin is @neutrogena’s Rapid Wrinkle Repair® Retinol Oil. It dramatically reduces the appearance of even deep wrinkles, but it’s so lightweight and absorbs quickly. I like to pair it with Rapid Wrinkle Repair® Regenerating Cream, so that I get 2 times the wrinkle fighting power! From now until December 31st, you can save 20% on any Rapid Wrinkle Repair® product on Neutrogena.com by using the code CARMEN20 #RapidWrinkleRepair⠀ 🎥 @abediting for @topflightfamily #topflightfamily

A post shared by Luxury Family Travel & Beyond (@topflightfamily) on Dec 21, 2018 at 8:21am PST

Activation Type:
Instagram video

Analytics:
Video views: 3,979
Video likes: 1,550
Video comments: 42
Engagement rate: 3.6%

Nubian Heritage

I’m a big fan of Nubian Heritage’s skincare products, so I was excited to spread the word about their Indian Hemp & Haitian Vetiver line. These luxurious lotions and body butters are a great way to keep skin moisturized and supple.

Activation Type:
Instagram photo

Analytics:
Likes: 2,600
Comments: 54
Reach: 8,000
Engagement rate: 2.7%

RoC Skincare

It was such a pleasure partnering with RoC on their campaign to eliminate the phrase “you look good… for your age.” I absolutely agree with the brand that we should all think twice before using this backhanded compliment and instead, we should all acknowledge women for being beautiful, period.

Activation Type:
Blog post

Analytics:
Blog post pageviews in first 30 days: 14,000