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CASE STUDIES: FASHION
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Vineyard Vines
Vineyard Vines is one of our longest-term fashion partners. We love that they have clothes for the whole family! Their resortwear looks are great, but we had fun showcasing their fall/autumn looks on our ski trip to Keystone, Colorado.
Activation Type:
Instagram photos: 1 / 2
Analytics:
Average likes per post: 3,987
Average comments per post: 38
Average reach per post: 11,000
Average engagement rate: 3.1%[/vc_column_text][thb_gap height=”40″][thb_dividers style=”style4″][vc_column_text]
Friar Tux
For special occasions, we love that Friar Tux offers stylish suits, tuxedos, and accessories for purchase or rent. They have a great selection of styles, from traditional to slimmer fits, and I also love their wide selection of colors!
Activation Type:
Instagram photos: 1 / 2
Analytics:
Average likes per post: 3,300
Average comments per post: 45
Average reach per post: 9,000
Average engagement rate: 2.6%[/vc_column_text][thb_gap height=”40″][thb_dividers style=”style4″][vc_column_text]
Anine Bing
I’m a huge fan of influencer-turned-designer Anine Bing. Her leather looks, from booties to leather jackets, are especially fantastic!
Activation Type:
Instagram photos: 1 / 2
Analytics:
Average likes per post: 1,800
Average comments per post: 33
Average reach per post: 5,500
Average engagement rate: 1.9%[/vc_column_text][thb_gap height=”40″][thb_dividers style=”style4″][vc_column_text]
Vineyard Vines
It was such a pleasure visiting Martha’s Vineyard on an influencer trip with Vineyard Vines. Not only did we get to see their flagship store in Edgartown, Massachusetts, but we had a chance to meet founders Shep and Ian Murray!
Activation Type:
Blog post + Instagram photos 1 / 2 / 3
Analytics:
Average likes per post: 1,100
Average comments per post: 25
Average reach per post: 4,000
Average engagement rate: 1.7%
Blog post pageviews in first 30 days: 6,000[/vc_column_text][thb_gap height=”40″][thb_dividers style=”style4″][vc_column_text]
Athleta
This paid campaign was a lot of fun to work on. My husband Serge owns a martial arts school, so we got to showcase the studio, as well as our family’s kickboxing chops, in this shoot!
Activation Type:
Blog post + Instagram photos 1 / 2 / 3
Analytics:
Average likes per post: 1,700
Average comments per post: 21
Average reach per post: 5,000
Average engagement rate: 2.6%
Blog post pageviews in first 30 days: 19,000
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