CASE STUDIES: FASHION

Vineyard Vines

Vineyard Vines is one of our longest-term fashion partners. We love that they have clothes for the whole family! Their resortwear looks are great, but we had fun showcasing their fall/autumn looks on our ski trip to Keystone, Colorado.

Activation Type:
Instagram photos: 1 / 2 

Analytics:
Average likes per post: 3,987
Average comments per post: 38
Average reach per post: 11,000
Average engagement rate: 3.1%

Friar Tux

For special occasions, we love that Friar Tux offers stylish suits, tuxedos, and accessories for purchase or rent. They have a great selection of styles, from traditional to slimmer fits, and I also love their wide selection of colors!

Activation Type:
Instagram photos: 1 / 2 

Analytics:
Average likes per post: 3,300
Average comments per post: 45
Average reach per post: 9,000
Average engagement rate: 2.6%

Anine Bing

I’m a huge fan of influencer-turned-designer Anine Bing. Her leather looks, from booties to leather jackets, are especially fantastic! 

Activation Type:
Instagram photos: 1 / 2 

Analytics:
Average likes per post: 1,800
Average comments per post: 33
Average reach per post: 5,500
Average engagement rate: 1.9%

Vineyard Vines

It was such a pleasure visiting Martha’s Vineyard on an influencer trip with Vineyard Vines. Not only did we get to see their flagship store in Edgartown, Massachusetts, but we had a chance to meet founders Shep and Ian Murray!

Activation Type:
Blog post + Instagram photos 1 / 2 / 3 

Analytics:
Average likes per post: 1,100
Average comments per post: 25
Average reach per post: 4,000
Average engagement rate: 1.7%
Blog post pageviews in first 30 days: 6,000

Athleta

This paid campaign was a lot of fun to work on. My husband Serge owns a martial arts school, so we got to showcase the studio, as well as our family’s kickboxing chops, in this shoot!

Activation Type:
Blog post + Instagram photos 1 / 2 / 3 

Analytics:
Average likes per post: 1,700
Average comments per post: 21
Average reach per post: 5,000
Average engagement rate: 2.6%
Blog post pageviews in first 30 days: 19,000